You want people in your target market to respond, “wow, it’s like this short film is being made just for me!
”In some cases, a synopsis or logline is enough of a description of the project to give people a clear sense of what you’re trying to accomplish.
A few years ago, I wrote a short film and got very excited about casting it. I never really worked through the “film business plan” - the part of development where a producer figures out how and why the film will attract funding, and how and where it will reach its audience. All of the pieces of your short film’s business plan connect in some way to your target market.
There was a perfect role in the film for an old legend - an actor in his 80s or 90s. Your target market is the audience (or audiences) that are most likely to seek out and enjoy your film.
Let’s say one of your film ideas would shed light on the plight of the Yazidi people who are facing severe persecution in parts of the Middle East. The Yazidi already know this story - they aren’t your target audience.
But the people who you’re trying to influence, perhaps middle-class American voters, might not have a natural interest in the story. The answer can be hard to do, but it’s pretty straightforward: Define your film for your target market.If not, you’ve got to answer the following question: What audience group is most likely to show interest in this film?Once you know who you’re making your movie for, you can develop a specific strategy for crafting a film for them.Sometimes, it may be worthwhile to write a paragraph or two describing the strategy behind the film production.This is especially true if there are elements in the logline of the that might make people skeptical of your ability to pull it off.But since we’re creating a short film business plan, you might be reassured to remember that there are no rules here.That said, the purpose of this business plan may help guide you in terms of short film ideas to work on.Before you can get into the details of your short film business plan, you need to lay out the story, as you expect it to be told, for others.There are lots of definitions and “rules” when it comes to writing a feature film synopsis, especially if you plan to use it to pitch or promote your film.And here’s the magical secret of this process: The money and resources for your film will come from a subset of your target market.If you’re making a film with a particular social or political cause, you might want your film to reach an audience that isn’t a natural fit.