Business Planning Techniques

Business Planning Techniques-14
Advertising can help you get a job, but what you do after a job can often be a much stronger marketing tool.Follow-up questionnaires are one of the best sources of feedback for how your ad campaign is going.

You find an area that you would like to do business in and you distribute flyers to all the mailboxes within reach.

Your flyer should be brief and to the point, highlighting the services you offer and providing contact information.

Common value additions include guarantees, discounts for repeat customers, point cards and referral rewards.

Often the deciding factor for a person picking between one of two similar shops is whether he or she has a point card or preferred customer card.

If there is one area that is producing the majority of your leads, you can better target your campaign (flyers, ads in local media catering to those areas, cold calling, etc.) This is one of the most powerful selling points for any product or service.

On the surface, value additions are very similar to coupons and free appraisals, but they are aimed at increasing customer satisfaction and widening the gap between you and the competition.This is a hit or miss method, but you should try to make your poster reasonably visible and have removable tabs that the customers can present for a discount.Make each location a different color so that you can get an idea from the tabs where the most leads are being generated.However, cold calling does makes you think on your feet and encourages creativity and adaptability when facing potential customers.It is dishonest to pretend that the Internet is a cohesive whole for marketing; like a community hall, you can put up a poster in or a section of the highway where you can buy billboard space.However, it is difficult to overstate the importance the Internet has on marketing.The previous methods of marketing have not changed in the last 50 years.Cold calling, whether it is over the phone or door-to-door, is a baptism of fire for many small businesses.Cold calling forces you to sell yourself as well as your business.With a decent printer, a phone and an internet-connected device, you can put together a fairly extensive advertising campaign without having to pay for space.This is the carpet-bombing method of cheap advertising.


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