If you can tell a potential client a story about how you helped a business similar to theirs, they won’t just pay attention – they’ll remember you later, when they’re ready to hire an agency. Your client case study doesn’t have to be a dry, boring wall of text. You can share useful findings or advice in a case study, just like you would in a blog post.
Case studies are also ideal for displaying your skills and positioning you as an authority, which is what blog posts should do, but often don’t. Your perceived trustworthiness is a crucial factor in whether people decide to hire you or not.
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A 2016 survey found that case studies are marketers’ third most effective B2B marketing tactic.
Source Before you email any former clients or start working on an outline, take some time to figure out who your ideal client is. Is there a type of business you especially like working with? Case studies, like any other type of content marketing, work best when targeted towards a specific type of reader.
Case studies are, in many ways, similar to blog posts.
Writing them takes a similar skill set, and once they’re finished, they live on your website and bring in organic search traffic.
An academic case study focuses on an individual or a small group, producing a detailed but non-generalized report based on months of research.
In the business world, marketing case studies describe a success story presented to promote a company.