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A person should be able to read only the executive summary and have a general idea of the business type, strategy and goals. The market analysis and strategy part of the business plan will cover all aspects of the marketing side of the business.
Next is an overview of the product and service offerings of the business followed by competitor analysis.
Finally, the marketing strategy should be detailed and focus on the four "P's" of marketing--product, place (distribution), promotion and price.
She holds a Master of Business Administration from the University of Georgia.
Maybe you think you don't need a step by step guide to writing a great business plan.
This section will detail who will implement each strategy, how it will be measured and when it will be measured.
The action plan is what the business will use as a guideline to ensure that the business is successful in pursuing its goals.The last three years of financial statements should be included.If the business has no history, then three years of projections should be included in this section.Maybe you think you don't need a template for writing a business plan.After all, some entrepreneurs succeed without writing a business plan.Where your entrepreneurial dreams are concerned, you should do everything possible to set the stage for success. That's because many aspiring entrepreneurs see a business plan as simply a tool--filled with strategies and projections and hyperbole--that will convince lenders or investors the business makes sense.So a solid business plan should be a blueprint for a successful business.The business plan should be written for a one-year time period, but the management team should also realize that a business plan is an ever-evolving document.As the business changes, the business plan must change with it.A business plan is a guide that can help you navigate the ups and downs of small business ownership.A well-written business plan will cover major strategies, setting goals, time lines and contingency plans.