In addition through aggressive marketing and quality management we intend to become a well respected leader in our respective industry.
Our key personnel have a wide and thorough knowledge of the local and international markets and expertise, which will go a long towards penetrating the market.
You may also want to consider hiring an external consultant.
Following these few simple rules will increase the likelihood that your strategic plan becomes an actionable one, rather than a document that collects dust.
However, we acknowledge the fact that few companies are aware of the actual importance of market research and marketing and its contribution to the whole business strategy.
Below are the summarized strengths, weaknesses, opportunities, and threats.As an executive director, it is your responsibility to guide the organization and provide a vision for where it will be in the immediate future and the long term.This is achieved through the creation and implementation of a strategic plan. We are a relatively small company and hence must focus on certain kinds of services with certain kinds of users.The target customers will include key decision-makers in the large, medium and small-sized organizations in a start-up and growth periods.These conversations will help you determine the best way to move forward with implementing the plan. Initially Palms and Bonds will focus on the local market and in the market research and training fields.Research indicates that this new generation of executives being more educated and aware of the global environment assesses and implements information to a much higher degree than past trends have indicated.This is exacerbated by the increase in competition in all industries making it necessary for individuals to have relevant information at their fingertips.In addition with the country increasingly becoming an economic hub we foresee the demand for high quality information to be on the rise.Through undertaking of our business activities professionally we foresee that it should not be too difficult to gain market acceptance provided we deliver the final product timeously and of good quality, at competitive prices.