Essay Marketing Mix Of Adidas

Essay Marketing Mix Of Adidas-87
JD Sports is one of the companies based in England that have dominated in the marketing of clothing, sportswear, footwear and accessories (Casadei, 2010).Most of the products marketed by JD Sport aim at satisfying customers’ dressing interests. The company ensures that the footwear products suit the lifestyle.

JD Sports is one of the companies based in England that have dominated in the marketing of clothing, sportswear, footwear and accessories (Casadei, 2010).Most of the products marketed by JD Sport aim at satisfying customers’ dressing interests. The company ensures that the footwear products suit the lifestyle.

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Finally, promotion strategies incorporate both above and below the line approach (Manktelow & Carlson, 2011).

The media form a critical avenue for the promotion as well as sponsorship. This helps the company cuts down the cost of packaging, distribution and advertising (Datamonitor, 2009).

Nike Incorporation is the leading sportswear and equipment company in United States of America (USA).

The company has its headquarters in Beaverton, Oregon at the larger Portland metropolitan area.

The company engages itself in social responsibilities by sponsoring high profile sports and athletes teams all over the world (Gareth & Charles, 2007).

The company has its worldwide recognized Swoosh logo and trademarks "Just do it." The company advertises its products globally using billions of dollars, which in the long run has led to increased sales and profitability.

In addition, it has subsidiaries, which include converse, Umbro, Hurley International, and Cole Haan.

It also owns Bauer Hockey (popularly known as Nike Bauer) and operates retail stores, which uses Nike town name.

These departments are design and development, production, marketing, finance, and human resource.

These are key departments in which all operations and activities operate.

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