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In particular, retailers are designing gamified experiences that incentivize customer engagement using a range of interactive interfaces and rewards.From compelling quizzes that pay users for their health and activity data to offering insurance discounts for those leading healthy lifestyles, here's how three companies are giving consumers more reason than ever to pursue their health and fitness goals: provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days.All of our content is extensively reviewed by our Editorial Boards, comprised of School of Public Health faculty, Bay Area specialists, and faculty from the University of California, San Francisco.
Previous Articles: These Brands Are Courting Today's Eco-Conscious Consumers With Closed-Loop Systems How Beauty Brands Like Lancôme Use Emerging Skincare Tech To Enable Custom Store Experiences How Brands Like Under Armour Are Creating Next-Gen Wearing Experiences From allowing users to earn cryptocurrency for their workouts to exchanging customers' health and activity data for discounts, brands are finding dynamic and engaging ways to keep their customers on track with their health goals As health, wellness and fitness become evergreen trends, today's consumers are looking for innovative and seamless ways to accomplish their healthy-living goals.
While brands are increasingly turning to digital tools that integrate easily into users' lives, helping make fitness and wellness goals second nature, they are also looking for extra ways to keep up customers' motivation and avoid pesky plateaus.
The motivation for employer-based wellness programs is straightforward.
If employers can help workers cut back on alcohol consumption, quit smoking or increase exercise, the idea goes, workers’ health will improve, generating savings on health care costs, lowering the number of sick days people take and improving the overall well-being and productivity of the workforce.
Worksites offering a wellness program had an 8.3 percentage point higher rate of employees who reported engaging in regular exercise and a 13.6 percentage point higher rate of employees who reported actively managing their weight, compared to those working at sites where a program wasn’t offered.
The program had no significant effects on other outcomes including 27 self-reported health and behavioral measures such as employees’ overall health, sleep quality and food choices; 10 clinical markers of health; 38 measures tracking spending and utilization for doctor’s visits, medical tests, procedures and prescription drugs; and three employment outcomes—absenteeism, job tenure and job performance.
These partnerships also provide continuing financial support to our students who study innovative ways to help others live a healthy life and one day will become leaders in creating a healthier community.
The School of Public Health collaborates with Remedy Health Media in New York to publish the top-rated UC Berkeley Wellness Letter and Health After 50 Newsletter.
Past research has suggested workplace wellness programs might be a good investment.
In 2010, Song, Baicker and David Cutler, the Otto Eckstein Professor of Applied Economics at Harvard, published a meta-analysis of prior research on wellness programs that found a roughly three to one return on investment for such interventions.