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According to Jamila Williams, sales and business development manager for Keep Cup, the company’s sold a little over 1.1 million of its products in the U. in Delaware; and independent shops like Miami’s All Day and Smith Canteen.

Anecdotally, it’s part of a larger trend of coffee shops stocking their shelves with reusables for purchase, in the hopes of converting their devoted customers to a more sustainable method of consumption (and maybe earning some extra revenue along the way).

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Lott says the growing Australian coffee chain will have 70 stores by the end of the year, which will increase the environmental impact it can have, and it’s rolling out an as-yet-unannounced incentive in the next few months that will encourage customers to bring their own vessels. A drink earns you one point, but only drinks in for-here cups & reusable cups earn points—no disposables!

If you’ve been meaning to get a reusable coffee cup, check out our new @keepcup made out of tempered soda glass! Diamond said she checked out Australian cafes on Instagram when she was establishing best practices for Smith Canteen.Allie Cope, who manages and trains Blue Bottle’s cafe teams in the Bay Area, said that its blue Miir mugs now outsell its traditional ceramic mugs.The trend toward nicer-looking reusables is also evident in retail; take, for example, this glazed smiling mug with a rubber lid created by artist Debbie Carlos in collaboration with online boutique Of a Kind.Joco cups, also from Australia, with a similar look to Keep Cups, can be found in coffee shops scattered across the States.Toby’s Estate in New York, Portland-based Stumptown Coffee Roasters, Oakland-born Blue Bottle Coffee, and Go Get Em Tiger in LA sell logo’ed Miir Mugs, an insulated “camp-style” mug.When Kerry Diamond took over full ownership of Brooklyn coffee shop Smith Canteen in April 2018, she realized she had to do something about the shop’s paper and plastic consumption, much of it due to single-use products.“It dawned on me how much, as a small coffee shop, we were contributing to the waste stream,” she said.Starbucks alone is responsible for an estimated 6 billion cups around the globe.While some cafes might have switched to compostables, even composting cups might not be as easy as it seems.(Disclosure: Diamond is also the editor in chief of the food magazine , for which I have written.) “And it kind of horrified me.Every time I would walk in the back and look at [the shelving] filled with plastic stuff that was being thrown out, I just thought, I’m either going to have to shut this shop down or make some serious changes.” To help stanch the single-use issue, Smith Canteen began promoting its 10 percent “BYOC” (bring your own cup) discount and selling two kinds of reusable cups.


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