Real Estate Business Plan Template Free

But, the big problem with creating a business plan is that agents and brokers often get bogged down in the details. Harvard Business Review (HBR) stated that the chances of success rose by 12% for those that spent no longer than 3 months on their plan. In this post, we’ll look at actionable steps agents and brokers can take to outline, execute and measure the performance of a business plan. Instead of wandering aimlessly, push towards your goals and objectives with clear direction.

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Few agents are able to fully develop their business in only a year, while planning five years into the future can be very speculative.

For most new agents, three years is a reasonable time frame for achieving a degree of financial success and establishing a viable career in the industry.

Sticking to an achievable goal with a time limit makes it more likely it’ll actually come to fruition.

And, even just writing it down makes you 42% more likely to attain it.

Your executive summary is an anchor point you can use to understand the overall goals, cement the parameters of your target market, and make decisions that are aligned with your plan.

It’s also a way to get inspired by your original vision.

One tool to help you define your market is a buyer persona.

A persona is a fictional typification of your ideal customer, with information that helps you steer your sales and marketing in the right direction.

Here’s a simple example: To get started creating your persona, ask yourself a set of simple questions like: It’s important to assess your niche and make sure it is consistent with the market in your area.

For example, if you’ve decided to focus on first-time buyers, do some research to look at relevant stats and figures: A competitive SEO audit can be a useful starting point in finding your competitors in the online space, which is where almost all leads will turn to at some point in the buying process.


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