Sample Business Plan Cover Letter

Sample Business Plan Cover Letter-31
One way to achieve a clear style is to minimize your use of the passive voice.Although the passive voice is sometimes necessary, often it not only makes your writing dull but also can be ambiguous or overly impersonal.

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In such documents, it is perfectly appropriate to refer to yourself as I and to the reader as you.

Be careful, however, when you use the pronoun we in a business letter that is written on company stationery, since it commits your company to what you have written.

This distinction does not make business writing superior or inferior to other styles.

Rather, it reflects the unique purpose and considerations involved when writing in a business context.

Strive to be exact and specific, avoiding vagueness, ambiguity, and platitudes.

If there are industry- or field-specific concepts or terminology that are relevant to the task at hand, use them in a manner that will convey your competence and experience.When stating your opinion, use I; when presenting company policy, use we.The best writers strive to achieve a style that is so clear that their messages cannot be misunderstood.Writing for a business audience is usually quite different than writing in the humanities, social sciences, or other academic disciplines.Business writing strives to be crisp and succinct rather than evocative or creative; it stresses specificity and accuracy.Think about your purpose and what requirements are mentioned or implied in the description of the task. This list can serve as an outline to govern your writing and help you stay focused, so try to make it thorough.Next, identify qualifications, attributes, objectives, or answers that match the requirements you have just listed.When you write a business document, you must assume that your audience has limited time in which to read it and is likely to skim.Your readers have an interest in what you say insofar as it affects their working world.The passive voice allows you to gloss over an unflattering point—but you should use it sparingly. Take care, however, that your document does not turn out as an endless series of short, choppy sentences.Keep in mind also that “concise” does not have to mean “blunt”—you still need to think about your tone and the audience for whom you are writing.


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