Target Corporation Case Study

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The 1st and 5th year sales equivalents would be over $52 and $69 million respectively.

Compare this to the other projects and they are 10’s of millions more.

With the highest density of Target stores per potential customers, adding another store would flood the market.

In addition, Gopher Place also ranks last in the target market of the middle class, college educated family.

Competitive intelligence (CI) yields valuable information, yet many firms and corporations have insufficient research staff or access to the right data.

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The Gopher Place location would be responsible for stealing 19% of its business from other Target stores in the area.

This cannibalization problem indicates another unattractive aspect of the project, which is that the brand is already sufficiently established in the trade area.

Third, the Whalen Court project has the highest population at 632,000, which means they have the largest customer pool.

Their population is almost three times greater than the second closest project.


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