As a populous country, its huge market has attracted many foreign investors to invest in this sector. Teletalk Bangladesh Ltd.: Branded as Teletalk The number of mobile phone subscribers in Bangladesh as of February 2009 was 45.21 million,rising to 76.43 million at the end of June 2011. Sheba Telecom (PVT Ltd)-after talking lots- finally was granted license in 1989 to operate in the rural areas of 199 upazilas.
The telecom sector in Bangladesh is rapidly emerging. Pacific Bangladesh Telephone Ltd.: Branded as Citycell5. On February 25, 2008 the Bangladesh Telecommunications Regulatory Commission awarded licenses for two Interconnection Exchanges (ICX), three International Gateways (IGw), and one International Internet Gateway (IIG) to six firms through an open auction in February 2008. Later it obtained GSM license in 1996 to extend its business to cellular mobile, radio telephone services.
Telenor, the largest telecommunications company in Norway, owns 55.8% shares of Grameenphone, Grameen Telecom owns 34.2% and the remaining 10% is publicly held.
It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank.
With more than 32 million subscribers (as of June 2011), Grameenphone is the largest cellular operator in the country.
Grameenphone widely known as GP is the leading telecommunications service provider in Bangladesh.The problems of telecommunication sector are costing, network, confusing offer, internet service, Change of Government Policy Time to Time, Bureaucracy Problem, technological Problem, Bandwidth Limitation, Lack of Local Entrepreneur, Technological Dependency, Lack of Proper Supervision, Misuse of VOIP, Glass Ceiling Barrier by Government Owned Firm, Barriers to Entry, Threat from Substitute Products, Aggressive SMS and Network Disturbance. Presently, nearly 98 percent of the country’s population is within the coverage area of the Grameenphone network.The prospects of telecommunication sector are unsaturated Industry, Potential Earning Source of Government Revenue, Density of Population (User), Developing Economy (SME), Future Probability of Adopting High Level Technology, Employment Generation, Complete Communication Package, More Value Added Services, Bargaining Power of Suppliers, Bargaining Power of Customers and Potential Entrants. The entire Grameenphone network is also EDGE/GPRS enabled, allowing access to dial-up quality speed Internet and data services from anywhere within the coverage area.There are 10 types of telecom operators in Bangladesh. These are: Grameenphone Ltd.: Branded as Grameenphone, Sheba Telecom Ltd.: Branded as Banglalink, Axiata Bangladesh Ltd: Branded as Robi, Pacific Bangladesh Telephone Ltd.: Branded as Citycell, Airtel Bangla Ltd. It has invested over BDT 3,100 crore (USD 450 million) during the first three quarters of 2007 while BDT 2,100 crore (USD 310 million) was invested in 2006 alone.Branded as Airtel, Teletalk Bangladesh Ltd.: Branded as Teletalk The number of mobile phone subscribers in Bangladesh as of February 2009 was 45.21 million,rising to 76.43 million at the end of June 2011. Grameenphone has built the largest cellular network in the country with over 10,000 base stations in more than 5700 locations.They are as follows:“Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. BTCL International Internet Gateway (IIG) Operator1. As of November, 2009, Banglalink has a subscriber base of 12.99 million.American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. It is a wholly owned subsidiary of Orascom Telecom.Bangladesh Telecommunication Regulatory Commission (BTRC) is the regulatory authority for this sector, overseeing licensing, policy etc.a) BTCL (former BTTB)b) Peoples Telecommunication and Information Services Ltd.c) Tele Barta Ltd. It launched operation in the last quarter of 1997 as a Bangladesh-Malaysia joint venture.– branded under the name Jubok phoned) Jalalabad Telecom Ltd. In July, 2004, it was reported that Egypt based Orascom Telecom is set to purchase the Malaysian stakes in Sheba Telecom through a hush-hush deal, as Sheba had failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladeshi partners.Segmentation, target market, positioning and marketing mix of telecommunication sector are analyzed in this part. There are currently nearly 3 million EDGE/GPRS users in the Grameenphone network.The aim of the study of this thesis report is to analyze the problems and prospects of telecommunication sector and as well as to analyze the marketing strategy of telecom operators of this country.1.2 Objective: The objectives of the study are as follows: Specific objective: Secondary data are collected basically from Journals, Brochures, Annual Reports, Papers, Magazines, Publications, Books, and others form of publications as well as websites. 1.4 Limitations of the Study: In conducting the study, some problems were created. BTCLThe IPTSP operators in Bangladesh are: Nationwide:1. Banglalink is the second largest cellular service provider in Bangladesh after Grameenphone.